SoulMatcher Shares User Insights for 1 Year Anniversary
SoulMatcher, a dating app and social app that focuses on psychology, has marked its one year anniversary by sharing new insights about its users. It highlights how young adults are using the platform to find friendship, as well as romance.
The unique platform shared an overview of its achievements in the one year since its launch. For example, it shared that 60% of its user base are women. Furthermore, the majority of its user base are within the 21-30 age group.
SoulMatcher also shared that 50% of its users are using the platform to ‘meet new people’, as opposed to searching for a romantic partner. This “indicates a significant change in the online dating scene”, it shared.
Using the expertise of its co-founders, SoulMatcher offers personality tests to identify personality types and help users find compatible connections, while avoiding unsuitable personality clashes.
“When we developed the app, we wanted it to help you find both romantic partners and new friends. We encouraged our users to prioritise matching based on psychological characteristics to help them find the right people”, said Natalia Sergovantseva, co-founder of SoulMatcher.
“A psychological portrait with three accentuations (Narcissism, Borderline, and Empathy) is included in our members’ profiles alongside their photo. In this way, users can get an idea of a potential partner and assess in advance the chance of creating a strong and long-lasting relationship with them. This insight is valuable not only for romantic relationships but also for friendships, and we are very happy that our users use our app also to expand their social circle”, she explained.
GDI spoke with Natalia Sergovantseva about the psychological analysis that drives SoulMatcher in a recent episode of The GDI Podcast:
The platform summarised that Millenials and Gen Z encounter loneliness more than other generations, but that they’re also comfortable using online platforms. SoulMatcher looks to provide an opportunity for young people to create deeper connections using psychology.
