KokTailz Looks to Boost Revenue with Live Stream Ads

Dating app KokTailz has introduced advertisements into its live stream features. The platform explained how this strategic move boosts its revenue generation and future growth.

In a recent announcement to the media, KokTailz explained that ads will now be shown during live stream sessions, one of the many ways users can connect on the platform.

It assures that ads will be “seamlessly integrated into the platform”, in order to minimise disruption to the dating app users. Ensuring this “maximises user engagement but also allows KokTailz to partner with brands and advertisers looking to connect with a highly engaged audience”, it explained.

Why add ads?

KokTailz highlighted that by hosting ads, it would be able to continue serving users for free, as well as develop further innovations. In essence, it “opens up avenues for revenue generation, ensuring the sustainability and growth of the platform”.

The ads themselves can offer value too, with Koktailz explaining that it will be able to partner with brands “aligned with the platform’s values and target demographic”. Whatever the product may be, the users will see targeted content, and the platform grows its revenue, creating a ‘win-win’ situation.

With this additional revenue and monetisation opportunities, “KokTailz can continue to invest in product development, user acquisition, and community-building efforts”, it shared. 

Looking ahead, the platform hinted that more exciting features and opportunities for connection will become available in the future.

Read the platform’s full statement here, and visit the KokTailz website here.