Chris Beaumont, CMO at reveals why 2024 has taken off ‘like a rocketship’ for the global Affiliate community

“We’re ten weeks into the New Year and 2024 is already set to be one of our biggest and most exciting years yet” says Chris Beaumont, CMO at

The year started in Las Vegas at Affiliate Summit West (ASW) which brings together over 3,000 industry leaders, affiliates, advertisers and solution providers for three days of intensive learning and collaboration.

This year’s event in January was dominated by international affiliates with high traffic volumes who were struggling to effectively monetize their traffic.

While industry luminaries shared their expertise on a wide range of topics from the future of affiliate marketing to optimisation strategies, the team dominated the show floor by demonstrating a ground-breaking new tool for affiliates globally.

Emerging Trends and Technologies is a new cutting-edge AI tool which allows affiliates to create and launch dating sites in minutes with no upfront costs. Driven by the power of AI, partners can create high-converting sites supported by robust tracking systems, advanced analytics and optimized conversion funnels to help drive traffic and generate the strongest revenues in online dating.

The best-in-class platform is powered by a niched database of over 70 million real, genuine users so new members can start making connections immediately, allowing affiliates to quickly start generating revenue.

From North America to Europe

From Caesars Palace in Las Vegas to Cascais in Portugal, in February the team presented and exhibited at The European Summit (TES) Affiliate Conference 2024.

Interest in the AI-powered dating app & site builder had grown since Las Vegas and from February 24th to 26th, over 1,000 affiliates gathered in Portugal to see the power of firsthand.

While other affiliate programs such as gambling, crypto and gaming continue to struggle, dating remains a resilient high-performing sector for affiliates worldwide. The quantity of exciting new ideas and challenges demonstrate the ongoing interest in dating, such as the monetization opportunity of high-following social media and OnlyFans accounts.

Once again,, which allows partners to create and launch dating sites in minutes from simple text prompts, dominated the show. What emerged in Portugal is that AI tools such as ChatGPT and Google’s Gemini are being more widely adopted by affiliate marketers to, predominantly, generate significant SEO content that is ready in minutes. This has sparked a renewed focus on SEO to drive traffic over the much favoured pay-per-click campaigns in dating.

The power of fits perfectly with this model as partners can create high-converting sites supported by robust tracking systems, advanced analytics and optimised conversion funnels in just minutes. With every app and site created being connected to the HubPeople database which contains over 70 million genuine and verified users, traffic generated for these newly created sites quickly converts into revenue.

The power of AI is transforming the dating landscape with AI-led content generation tools and allowing affiliates to launch sites with zero upfront cost and no risk associated with creating and launching a dating or social discovery business. The team at HubPeople look after all subscription management, moderation, product updates, security, customer care and support.

The digital marketing landscape continues to evolve at a pace and affiliates and dating owners must stay ahead of emerging trends and technologies to succeed. has set-the-scene for the year at ASW and TES. AI will dominate and shape the industry throughout 2024 and is at the forefront of this global market.

About is the world’s leading provider of white-label dating and social discovery sites and apps. The pioneering cloud-based platform powers thousands of social networks across the globe. For more than 20 years, HubPeople has provided entrepreneurs, app founders and leading affiliate marketers with a partnership that provides everything they need to prove their concepts and monetise their brands.

Find out more on their website here.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769